Eureka!+ appoints PR and comms partner

Eureka! has appointed Warrington-based No Brainer as its PR and communications partner ahead of the new national visitor attraction opening in 2022

Award-winning PR and digital communications agency, No Brainer, has been appointed to launch a new north-west visitor attraction.

Eureka! Science + Discovery, a new visitor attraction set to open in Wirral next summer, has selected No Brainer to lead on its PR and social strategy after a competitive 4-way pitch.

The exciting new science and discovery centre is a sister site to Eureka! The National Children’s Museum in Halifax, West Yorkshire, and is due to open in summer 2022.

Located at the former Spaceport site in Birkenhead and facing the iconic Liverpool skyline, the 2,700 sqm interactive centre has been co-created with children and young people from the local community, with part of the attraction set to be housed within the existing Seacombe ferry terminal.

No Brainer has been brought on board to develop and implement Eureka!’s PR and social media strategy, leading up to the launch of the new science and discovery centre in summer 2022.

The Warrington-based agency is continuing to grow at rapid pace, and this latest client win is another example of its continued success, says Account Director Michelle Turner.

She said: “We’re thrilled to be working with the team at Eureka! and we can’t wait to play a part in establishing them as a key visitor attraction here in the north-west.

“It’s a really exciting win for the agency and the perfect opportunity to use our creativity to have some fun with the launch. Having visited their sister museum in Halifax as a child, I have fond memories of Eureka, so I’m delighted to help them deliver on this next innovative project which will certainly inspire future generations.”

Michelle Emerson, Marketing and Development Director at Eureka! added: “No Brainer’s enthusiasm, creativity and results-focused approach inspired us from the outset, and we knew they were the right team to help us launch Eureka! Science + Discovery with a bang.

“We’ve got some exciting plans for the transformation of the building and so bringing the local community with us as we head towards the opening of Eureka! Science + Discovery is      a crucial part of our journey.

“We’re confident that No Brainer will be fantastic partners and help raise awareness of this exciting new project throughout the north-west.”

No Brainer has been shortlisted for Boutique Agency of the Year at the 2021 PR Moment North Awards, and Medium Consultancy of the Year at the PRCA Dare Awards, as well as being shortlisted for several client campaigns.

No Brainer’s client base spans across leading regional and national businesses, including FTSE 250 listed company HomeServe, Liverpool-based Appreciate Group and Love2shop, MBNA, Optionis and Cash Converters.

For more information about No Brainer and its team, visit their website.

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